V MARKETING GLOSSARY

15 Marketing glossary terms

For today's course, we are creating a 15 word list of glossary about marketing! https://blog.hubspot.com/marketing/inbound-marketing-glossary-list https://www.newbreedrevenue.com/blog/marketing-terms https://mailchimp.com/marketing-glossary/#tags https://www.marketingterms.com/dictionary/

A/B Testing

In marketing, an A/B test entails displaying two different messages or creative concepts to equally sized portions of an audience, and monitoring which performs best.

fr: Test A/B

Brand awareness

the extent to which people are able to recall and recognize your brand. It has two components: brand recall, which is a measure of how well a brand name is connected to a product class (e.g. Do customers know that Toyota is connected with the product class of cars?), and brand recognition, which is when a consumer recognizes a brand by its attributes (i.e. a company’s logo or brand colors).

fr: Notoriété de la marque

Call-to-Action (CTA)

A call-to-action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead.

Customer acquisition cost (CAC)

the cost associated with turning a lead into a customer. CAC is typically expressed as the ratio: Customer Acquisition Cost= Total amount spent on sales and marketing in a period/# of customers signed during that period

fr: Cout d'acquisition du client

Geo Targeting

Geo targeting is usually used in digital advertising to provide a more relevant search experience to local customers. It uses a device’s location to determine whether or not they will be shown an advertisement.

fr: Ciblage géographique

Hard Bounce

An email that is rejected by an email server for a permanent reason. An email may hard bounce if a recipient email address or domain name doesn't exist—or the recipient email server has completely blocked the delivery. There are, however, occasionally times when a valid email address will hard bounce.

Ideal customer profile (ICP)

a hypothetical description of the type of company that would reap the most benefit from your product or solution. These companies tend to have the quickest, most successful sales cycle, the greatest customer retention rates and the highest number of evangelists for your brand.

fr: Profil client idéal

Inbound Marketing

A marketing strategy that encourages people to actively seek out and engage with your brand. Social media, content marketing (such as sponsored content and blogs), and search engine optimization (SEO) are common tactics. Inbound marketing offers consumers something they want—information, entertainment, a chance to be heard—and places information about a product and service within this context. Inbound marketing attracts prospects and encourages them to engage with your brand in the hopes of converting them to paid customers.

Key Success Factors

The 5 elements that determine whether or not a company will be effective in capturing its target audience. The key success factors are strategic focus, people, operations, marketing, and finances. These factors are also known as strategic posture or competitive emphasis.

fr: Facteur clé de réussite

Lead magnet

A specific deliverable that is offered to prospects in return for contact information, typically to join an email list.

List broker

A business that specializes in sourcing contact lists that direct marketers can rent for an email or marketing campaign. List brokers typically have access to a huge variety of lists and existing relationships with list owners. They also have expertise in recommending the best lists to use based on your target audience, brand, and marketing goals.

fr: Courtier de liste

Marketing Funnel

Marketing funnels (also known as purchase or sales funnels) illustrate the phases of the buying cycle from unawareness of a product all the way through to making an actual purchase

fr: Entonnoir de commercialisation

Marketing Mix

The 4 “P”s: price, product, promotion, and place (point of sale). Your marketing mix covers these must-have elements when bringing a product to market. The marketing mix is inextricable from the marketing objectives in your business plan. Some companies add “P”s that are of high importance to them, such as packaging or positioning.

fr: Mix Marketing

Transactional email

Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.

fr: E-mail transactionnel

User Experience (UX)

How a person feels about using a product or service. The discipline of user experience (UX) makes digital experiences efficient, effective, and sometimes entertaining. In the world of digital marketing, UX is often equated with optimizing the user interface (UI) on the website.

fr: Expérience client